Dr Justyna Gorzkowicz is a cultural anthropologist with specialization in literature and art. She is vice-director of the Institute of European Culture and deputy head of the Contemporary Literary and Artistic Culture Unit PUNO Londyn. She studied in Poland at the Faculty of Arts of the Maria Curie-Skłodowska University in Lublin (UMCS) and at the Department of Theory and Anthropology of Literature at the Institute of Literature Studies the Catholic University of Lublin (KUL). She completed also the academic course of anthropology of social media at University College London (UCL). The concept of lingua-branding anthropology and the use of its tools to promote humanities was initiated by her in 2018 in the Laboratory of Lingua-Branding. She is a member of the scientific and editorial board of the PUNO Press, and furthermore, a member of the European Association of Social Anthropologists. The subject of her interdisciplinary research are: geohumanities, cultural anthropology, ethnography, literature and art (connotations between the word – image – “language” of a film and the geographical context related to national identity – a geopoetic approach), as well as the literary work of Stanisław Vincenz and Kornel Filipowicz. She wrote the book Finding the antagonist. On existential threads in literature of Kornel Filipowicz, she is also the author of numerous interdisciplinary articles and participant of international conferences. Dr Justyna Gorzkowicz is engaged in urban anthropology in the context of the geopoetics of the given place (reading of the city signs – Project TICASS, European Union’s Horizon 2020 research and innovation programme under grant agreement No 734602). Currently, she is involved in the virtual gallery project.